ICONO14. Journal of Communication and Emergent Technologies

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The Journal of Communication and Emergent Technologies ICONO 14 offers a space to disseminate quality scientific works concerning basic or applied, experimental, epistemological and descriptive research on communication, its corresponding fields, and particularly Information and Communication Technologies from a communicative perspective. 


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Announcements

 

: Communications in the new marketing paradigm. Experience, relevance, engagement and personalization

 
Traditional marketing is dead and a new paradigm is emerging, which characteristics are being relational, co-creative and predominantly pull, where obtaining engagement plays a key role within a consumer-centric marketing.  
Posted: 2016-04-09 More...
 

: Issue January 2017: TECHNOPOÏESIS: transmedia mythologisation and the unity of knowledge

 

A SPECIAL ISSUE OF ICONO14 PLANNED FOR JANUARY 2017

It is difficult to explain why different disciplines are drawn to similar problems. Connections are not always explainable by direct influence (i.e scientific paradigms upon the humanities). Rather, we argue that any common ground derives from the fact that people (artists, critics, scientists and so on) share certain kinds of everyday experiences. 

 

 
Posted: 2016-04-09 More...
 
More Announcements...

Vol 14, No 2 (2016): Digital Economy and its impact in the Media

The consolidation of the digital world has ended up influencing all nodes of media value chains. The forces of the change have centred on a group of new technologies (although they form part of a long history of social, cultural and economic changes) which are closely related with the aim to expand and improve audience access to the media. In fact, it seems that it is in the distribution networks that the seeds of change have been sown.

Consumption is increasingly personalised, flexible, and fragmented, on multiple screens. Furthermore, these is a rise in participative culture, where users of the media are involved with its content, evaluating it, and even producing it as an alternative or supplement to professional creations. All of this lies in algorithms which, despite their apparent neutrality, hide clear industrial objectives. With the digital change, the media faces the competitive activities of a group of new participants from other industries, mainly from telecommunications and computing. For the moment, the big, unanswered economic question is which will be the sustainable business models which propel the media in the coming decades. Furthermore, there is significant tension between technological utopias, the role of regulators and relationships between the traditional media.

This issue investigates the new consumer standards, the market structures which survive, emerging business models, restructuring of value chains, and the unprecedented trends which public regulation faces.

Table of Contents

Monograph

José María Álvarez Monzoncillo, Guillermo de Haro Rodríguez, Javier López Villanueva
1-8
José María Álvarez Monzoncillo, Guillermo de Haro, Javier López-Villanueva
PDF
9-45
Sylvia Chan-Olmsted, Ronen Shay
PDF
46-74
Gillian Doyle
PDF
75-96
Toby Miller
PDF
97-121
Amanda D. Lotz
PDF
122-142
Olivier Alexandre
PDF
143-155
Joëlle Farchy, Cécile Méadel, Arnaud Anciaux
PDF
156-181
María-Jesús Díaz-González
182-203
Belinda de Frutos Torres, Noemi C. Martín García
204-230
Andrés Barrios Rubio, Maria Gutiérrez García
231-255
Ana Sebastián Morillas, Marian Núñez Cansado, Daniel Muñoz Sastre
256-279
Cristina Olarte-Pascual, Yolanda Sierra-Murillo, Carmen Ortega
280-303
María Isabel Rodríguez Fidalgo, Adriana Paíno Ambrosio, Lucía Jiménez Iglesias
304-328
Fernando Peinado Miguel, Juan Pablo Mateos Abarca
329-352
Alba Giménez Devís, Jessica Izquierdo Castillo
353-376
Mercedes Medina, Idoia Portilla
377-403

RESEARCH ARTICLES

Dr. Ubaldo Cuesta Cambra, Luis Mañas Viniegra
1-21

THEORETICAL INNOVATION

Jose Luis Rubio Tamayo, Manuel Gértrudix Barrio
1-24
Angel V. Rabadán Crespo
25-47
Félix Arias-Robles, José Alberto García-Avilés
48-68

Book Reviews

M Montserrat Vaqueiro Romero
1-2