Hashtags 2.0: breve historia y proyección de futuro

Eduardo Salazar


Los hashtags son un ejemplo de lo que se denomina Folcsonomía, termino acuñado por Van der Val en 2004 para designar aquellas etiquetas (“tag”) que ayudan al proceso de indexación y búsqueda de contenidos online. Dicho esto, el símbolo almohadilla of “hash” (#) posee una historia bastante rica a lo largo de la era de la computación. Este artículo traza la rica historia de este símbolo desde su empleo como ayuda tecnológica hasta su reinvención como hashtag. Esta nueva iteración fue propuesta por Chris Messina para facilitar la creación de grupos en Twitter replicando, en cierto modo, el uso del símbolo # en IRC (Internet Relay Chat) para designar “canales” que estaban asociados a tópicos específicos y el intercambio de información en torno a ellos. Los incendios que sacudieron San Diego en Octubre del 2007 incentivaron el crecimiento orgánico en la adopción del hashtag, crecimiento que no se ha detenido desde entonces, haciendo del mismo un símbolo casi ineludible en las comunicaciones actuales. La popularidad del hashtag lo ha hecho también un vehículo para entender los flujos de información. Consecuentemente, se ha generado una literatura muy rica que intenta explicar los mecanismos de difusión en redes sociales, abriendo, al mismo tiempo, un nuevo interrogante: ¿es eso todo lo que puede ofrecer el hashtag? Este paper trata de dar respuesta a dicha pregunta introduciendo, en el proceso, un nuevo concepto, el de “hashtag programables” (o #p).

Palabras clave

Redes Sociales, Hashtags, Hashtags Programables, Era de la Información, Teoría de Grafos

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DOI: http://dx.doi.org/10.7195/ri14.v15i2.1091

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