La nueva red de valor de los medios digitales: propuesta de un modelo interactivo para el análisis de las actividades de valor de los medios digitales

Contenido del artículo principal

Sylvia Chan-Olmsted
Ronen Shay


El estudio examina la actual naturaleza dinámica de los mercados de los
medios de comunicación utilizando un marco de análisis de las actividades de
valor añadido para evaluar el suministro y consumo de productos de medios de
comunicación. El enfoque propuesto, centrado en el usuario, introduce la noción
de que las acciones de los usuarios externos, las redes sociales, y las propias
interfaces afectan a las actividades de valor internas de las empresas de los
medios de comunicación a través de un circuito que se retroalimenta, pudiendo
ser consideradas, en sí mimas, actividades de valor. El modelo ofrece también
un listado completo de indicadores para la evaluación del valor de los medios


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Detalles del artículo



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