Cross-Media Glocal Radio: the alternative to the reduction of local proximity spaces in the conventional radio

Abstract

The Spanish radio stations Ser, Onda Cero, Cope and RNE (Radio 5 Todo Noticias) compete for the reduction of local proximity, without thinking about the consequences and setting the economic cutbacks as the only objective. The radio stations, through a mimicry process, make use of the same pattern of local schedule, having established a new radio model: the radio-newspaper. This model means the loss of two of the main radio features: The immediacy and the nearness. The reduction of local content strategy does not mean, in this context, a contradiction if it is offsetting by the tools that propitiate the access of the “prosumer” to “glocal” contents, making easier the cross-media activity and the transmedia stories.